Google Insights for Search

Search marketing is a fast-changing business, search engines will change their algorithm from time to time. Google Insights is a pretty cool tool that lets you see what search terms are most popular. By checking out the Google Insights site, you can find out what your readers and customers are trying to find. Google Insights is designed to analyze the words that people are using to search via Google. As with all Google products, it has a very basic interface. Search analytics has intrinsic value in illustrating information about the way that people think about brands and issues. Its unaided, unfiltered and sometimes unconscious.

Google Insights provides a simple UI and some basic graphics to help track the terms. The basic elements are an interest-over-time graph that can be adjusted for various time spans. Google Insights for Search is indeed a pretty cool tool. The fact you can both look at category trends as well as define your own categories, by grouping keywords make it very flexible. Google Insights for Search offers you trending information, as well. It can show you which search terms are increasing in popularity over time, which ones have leveled off, and even which search terms have slowed down significantly.

Google Insights for Search is exactly what it sounds like. Google is giving the public a glimpse of Google search volume and patterns by specific term. Google Insights lets us narrow by geography as well, so we can dig deeper on those searches for “global warming” and focus just on searches in California. We can even pinpoint which cities account for the most searches. Search engine optimization or a SEO is an organic process that seeks to improve the rankings of a website to increase traffic and thus, drive sales. Google has recently launched a new tool called Google Insights for Search which is aimed at any SEO company that wishes to understand better the behavior of searchers.

Users can download the results from this service and view the numbers on the graph by signing into their Google account. The numbers on the graphs, though, are rather useless for most real purposes. Users can now specify what category their search term falls under (for example, you can distinguish between Apple the computer company, or the fruit), and you can generate a heat map detailing where search queries are originating from.